A customer-centric process

Digital transformation is a human-led, tech-enabled, customer-centric process of continuous learning.

It is the meeting point between human skills and capabilities, and the opportunity provided by digital technology and tools to increase value for customers. Where bits and biology meet. It is a continuous process of learning and unlearning, experimentation, adopting new processes, ways of working and mindset to thrive under continual change. It is human-led, tech-enabled, and customer-centric. A process of continuous evolution.

You can’t delegate digital transformation

“You can’t delegate digital transformation for your company… You and your executives have to own it! Executives need to engage, embrace and adopt new ways of working with the latest and emerging technologies.”
— Barry Ross, Ross & Ross International

This quote illustrates that digital transformation has to come from the top down to work well. Company leaders have to take charge. They cannot afford to take a hands-off approach. Not only will that lead to there being a disconnect in the digitization efforts, but they’ll also be making themselves less valuable to their company.